European University Hosted the Head of Marketing and Sales of Alberta College (Latvia)

On May 13, Marija Lobanova, Head of Marketing and Sales at Alberta College (Latvia), delivered a public lecture for the students of European University within the framework of the Erasmus+ international mobility program.

Marija Lobanova spoke on the topic – “Advertising Theory and Global Advertising Trends.”

Within the lecture, students were introduced to the fundamental concepts of advertising, including types of advertising, consumer behaviour and psychology, as well as techniques for developing effective communication strategies.

The speaker focused on the impact of advertising on consumer decision-making processes and introduced the audience to modern approaches to creating effective and influential marketing messages in a competitive environment.

The lecture was attended by students and administrative staff of European University.

As part of her visit, Marija Lobanova also met with representatives of the PR and Marketing Department and the Alumni Service Center of European University.

The parties shared professional experience and best practices. During the meeting, discussions focused on the development of student services, modern approaches to marketing communication, and opportunities for international cooperation. The participants also discussed prospects for future partnerships and the implementation of joint initiatives.