Professor Andrej Pompe from Slovenia’s New University will deliver a public lecture at European University

On 3 June at 17:00, Professor Andrej Pompe from Slovenia’s New University will deliver a public lecture at European University on the topic: “City Branding.”

Andrej Pompe is a recognised branding expert, creative director, and co-founder of the Formitas Group.

The lecture he will lead is based on his book City Brand, in which the author explores how cities seek to position themselves on the global stage as complex products.

Through effective branding and a unique atmosphere, cities aim to attract investment, tourists, and new residents.

This event will be particularly relevant for students of the Faculty of Business and Technology.

If you wish to attend, please complete the registration form by 2 June:
https://docs.google.com/forms/d/e/1FAIpQLSfWpIDSvYy1Mf1Yl-iLNMFxNl0tEnTsmhA0qgItVMKaUjD8Ww/viewform

Venue: European University, 76 Guramishvili Avenue, Auditorium 409

Working language: English

For further enquiries, please contact the International Relations Office: international.office@eu.edu.ge