On May 13, a public lecture titled “Advertising Theory and Global Advertising Trends” will be held at the European University

On May 13 at 12:00 PM, within the framework of the Erasmus+ international teaching program, Marija Lobanova, Head of Marketing and Sales at Alberta College (Latvia), will deliver a public lecture for students of the European University.

Marija Lobanova will speak on the topic: “Advertising Theory and Global Advertising Trends.”

During the lecture, students will learn about the fundamental concepts of advertising, including types of advertising, consumer psychology, and techniques for developing effective communication strategies.

The speaker will discuss how advertising influences decision-making and will introduce the audience to modern approaches for creating impactful marketing messages in a competitive environment.

The lecture is open to students, academic and invited staff, as well as other interested individuals.

Location: European University, Building G (Faculty of Veterinary Medicine), D. Guramishvili Ave. 76, Room 308.