Students of the 3-year Business Administration program participated in a summer school in the Netherlands within the Erasmus+ framework

Within the framework of the Erasmus+ program 6 students from the three-year bachelor’s program of Business Administration at the European University participated in the summer school at the Wittenborg University of Applied Sciences in Apeldoorn, the Netherlands.

Within the framework of the “Erasmus+” KA171 International Credit Mobility Program, students were fully funded to participate in the Digital Marketing and Personal Branding Summer School from July 28 to August 8.

The summer school was a unique opportunity for students to share international experience and deepen their professional knowledge.

During the school, participants were trained in key areas of marketing, such as market research, consumer behavior, digital marketing, and brand strategy development.

The curriculum challenged students to think critically while building analytical skills essential for modern marketing careers. Students gained valuable experience in presentation skills and collaborative teamwork through group projects and peer presentations.

Beyond classroom learning, the program included educational excursions across the Netherlands. Students visited cultural landmarks and explored multiple museums showcasing visual storytelling techniques. The combination of different activities helped build new international friendships among students. The students emphasized that international learning environment broadened their perspective and helped to gain valuable experience both for their careers and beyond.