A Public Lecture by Professor Andrej Pompe from Slovenia’s New University Held at European University

On June 3, Professor Andrej Pompe from Slovenia’s New University delivered a public lecture on the topic of “City Branding” for students of European University.

Andrej Pompe is a branding specialist, creative director, and co-founder of the company Formitas Group.

The lecture focused on how cities can attract investments, tourists, and new residents by creating effective branding and a unique atmosphere. The discussion was based on Andrej Pompe’s book “City Brand”, in which he explores strategies for positioning cities in a global context.

The event was attended by students of the Faculty of Business and Technology at European University, along with the Dean of the Faculty Ilia Botsvadze, the Coordinator of the Educational Process Management Salome Kharaishvili, and the Manager of the Office of International Relations Nino Chanadiri.

Students asked relevant questions and received insightful information from the speaker on topics of interest.