A public lecture on “Discover the Power of Influencer Marketing” will be held at the European University

On October 15, a public lecture titled “Unlock the Power of Influencer Marketing” will be held at European University, delivered by Ilze Krūmiņa, Professor at Alberta College.
During the lecture, Professor Krūmiņa will explore the full spectrum of influencer marketing. Beyond creativity and social media engagement, the session will address key legal aspects of influencer collaborations and discuss how to define and evaluate key performance indicators (KPIs) for campaign success.
The lecture will be conducted in English, and anyone interested in the above-mentioned topic can attend the meeting.
Those wishing to attend are kindly asked to complete the registration form: https://forms.gle/knRBjgLRbceCYKw86
Date: October 15, 14:00
Venue: European University, Guramishvili Campus, Room 409