#ERASMUSDAYS2025 – Public Lecture: “Discover the Power of Influencer Marketing”

On October 15, European University hosted Professor Ilze Krumina from Alberta College (Latvia), who delivered a public lecture on the topic: “Discover the Power of Influencer Marketing.”

During the lecture, Professor Ilze Krumina provided a detailed overview of the essence of influencer marketing and its impact on enhancing brand awareness in the context of the modern marketing environment.

Additionally, the speaker discussed aspects of influencer marketing in the contemporary business ecosystem, such as creativity, the importance of data analysis, and legal responsibility.